Is it possible to position an IT brand into the Mexican market without a local office or team?
How to penetrate into the Mexican IT market?
Normally, the IT global companies start focused mainly in 2 markets: North America and Europe.
Most of the time it is due budget restrictions or lack of resources.
The Latin America IT market is attractive, however it is quite different to other markets; and to be successful here requieres deep knowledge of the local conditions, understanding of the distribution model and good contacts into key accounts.